Main factors influencing Black Friday online purchases in Italy 2021

Published by Daniela Coppola, Nov 25, 2022
According to the 2021 survey, sustainability and brand accessibility were the most significant factors that influenced Italian consumers during Black Friday. The sustainability factor came in first with 56 percent, followed by brand accessibility with 52 percent.

Most important factors encouraging Black Friday online shopping in Italy in 2021

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Release date

September 2021

Region

Italy

Survey time period

July and August 2021

Number of respondents

8,000*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*The insights are based on a survey of over 8,000 consumers worldwide across the U.S., UK, Australia, Germany, Italy, France, Israel, and Spain.

The original question was, 'Which of the following brand values would encourage you to make a purchase with a brand for Black Friday/Cyber Weekend? / The remaining percentages represent preference for the options "Brand that exhibits an innovative mindset" and "Brand that supports diversity and inclusion".'

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