Connected TV ad viewability rates worldwide 2021-2022
devices researched by the source.
In the first half of 2022, the global viewability rate of connected TV (CTV) ads stood at 93.2 percent, meaning 93.2 percent of video ads displayed on CTV devices were in view in the measured period. This constituted the same value of that recorded in the first half of 2021. Connected TV had the highest viewability rates among all