CTV ad fraud worldwide 2020-2021

Published by
Michele Majidi,
Feb 15, 2023
In the second quarter of 2021, 14 percent of traffic to connected TV programmatic advertising was invalid worldwide, down from 19 percent a year earlier. CTV is growing in popularity among marketers, as professional from across the global increase their CTV budgets anywhere between 20 and 40 percent annually.

Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide from 1st quarter 2020 to 2nd quarter 2021

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Release date

November 2021

Region

Worldwide

Survey time period

Q1 2020 to Q2 2021

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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