In a survey conducted among adults in the United States in September 2021, it was found that 18 percent of respondents said they preferred banner ads in mobile apps. Similarly, 18 percent of adults preferred video ads. However, only seven percent of adults favored either full page or interactive ads in mobile apps.
Leading types of mobile app advertising preferred by adults in the United States as of September 2021
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InMobi. (October 29, 2021). Leading types of mobile app advertising preferred by adults in the United States as of September 2021 [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/1275654/leading-types-mobile-app-ads-preferred-us/?__sso_cookie_checker=failed
InMobi. "Leading types of mobile app advertising preferred by adults in the United States as of September 2021." Chart. October 29, 2021. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/1275654/leading-types-mobile-app-ads-preferred-us/?__sso_cookie_checker=failed
InMobi. (2021). Leading types of mobile app advertising preferred by adults in the United States as of September 2021. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/1275654/leading-types-mobile-app-ads-preferred-us/?__sso_cookie_checker=failed
InMobi. "Leading Types of Mobile App Advertising Preferred by Adults in The United States as of September 2021." Statista, Statista Inc., 29 Oct 2021, https://www.statista.com/statistics/1275654/leading-types-mobile-app-ads-preferred-us/?__sso_cookie_checker=failed
InMobi, Leading types of mobile app advertising preferred by adults in the United States as of September 2021 Statista, https://www.statista.com/statistics/1275654/leading-types-mobile-app-ads-preferred-us/?__sso_cookie_checker=failed (last visited February 17, 2025)
Leading types of mobile app advertising preferred by adults in the United States as of September 2021 [Graph], InMobi, October 29, 2021. [Online]. Available: https://www.statista.com/statistics/1275654/leading-types-mobile-app-ads-preferred-us/?__sso_cookie_checker=failed