Leading sources of shopping inspiration for digital buyers in the Netherlands 2021

Published by
Koen van Gelder,
Jul 11, 2023
According to a survey conducted in 2021, 45 percent of digital buyers in the Netherlands used both search engines and marketplaces as a source of shopping inspiration. In addition, 37 percent of respondents said they looked for ideas through retailer sites.

Leading sources of inspiration for online shoppers in the Netherlands as of April 2021

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Sources

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Release date

July 2021

Region

Netherlands

Survey time period

March 26 to April 14, 2021

Age group

16 years and older

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

Supplementary notes

The study included a total of 28,426 consumers in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- USA.
- UAE.

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Statistics on " E-commerce in the Netherlands "

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Market size

7

Penetration

5

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Cross-border

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Biggest e-tailers

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Online payment

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