According to a survey among two thousand Chinese consumers in October 2021, residents of the first-tier cities planned on spending on average 25 percent of their total Singles' Day budgets on live commerce. In comparison, live streaming only accounted for 18 percent of the expected Singles' Day sale spending of those who live in tier-3 and tier-4 cities.
Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier
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Other statistics that may interest you Singles' Day in China
Overview
6
- Premium Statistic Online transaction value of Singles' Day sales in China 2011-2021
- Premium Statistic Singles' Day online sales transaction value growth in China 2011-2021
- Premium Statistic Sales value on Singles' Day in China 2023, by type of e-commerce
- Premium Statistic Number of parcels on Singles' Day in China 2015-2021
- Premium Statistic Payment page visit rates during Singles' Day China 2023, by e-commerce platform
- Premium Statistic Average transaction value per order on Singles' Day China 2015-2023
Leading e-commerce platforms
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- Premium Statistic Leading e-commerce platforms on Singles' Day in China 2023
- Premium Statistic Number of active shoppers on Singles' Day in China 2023, by e-commerce platform
- Premium Statistic Leading live commerce platforms during Singles' Day sales in China 2021
- Premium Statistic Alibaba's Singles' Day GMV 2011-2021
- Premium Statistic Online transaction value of Singles' Day sales JD.com in China 2017-2021
- Premium Statistic Online transaction value of Singles' Day sales Xiaomi in China 2018-2023
Consumer demographics and behaviors
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- Premium Statistic Breakdown of consumers' spending on Singles' Day China 2021, by age
- Premium Statistic Breakdown of consumers' spending on Singles' Day China 2021, by city tier
- Premium Statistic Main reasons for consumers to shop on Singles' Day sales China 2021
- Premium Statistic Number of mobile shopping apps used during Singles' Day sales in China 2021
- Premium Statistic Share of live commerce spend in total Singles' Day spending China 2021, by city tier
- Premium Statistic Main influence of COVID-19 on consumers' buying behaviors on Singles' Day China 2021
Singles' Day around the world
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- Premium Statistic Singles' Day awareness level among consumers in Europe 2019-2020
- Premium Statistic Singles' Day sales value in the UK 2018-2022
- Premium Statistic Singles' Day online and offline spending in France 2020
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AlixPartners. (October 28, 2021). Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. "Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier." Chart. October 28, 2021. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. (2021). Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners. "Expected Share of Expenditure via Livestreaming Shopping in Total Singles' Day Spending among Chinese Consumers as of October 2021, by City Tier." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/
AlixPartners, Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier Statista, https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/ (last visited March 28, 2024)
Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier [Graph], AlixPartners, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1275950/china-livestreaming-expenditure-in-singles-day-sales-spending-by-city-tier/