Share of live commerce spend in total Singles' Day spending China 2021, by city tier

Expected share of expenditure via livestreaming shopping in total Singles' Day spending among Chinese consumers as of October 2021, by city tier

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Source

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Release date

October 2021

Region

China

Survey time period

October 5 to 12, 2021

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among Chinese consumers who plan to participate in Singles' Day sale

Method of interview

Online survey

Supplementary notes

Original survey question: What percentage of your Double 11 spending this year do you expect to occur through live-streaming

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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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