According to a survey among two thousand Chinese consumers in October 2021, Taobao remains to be the preferred platform among consumers in terms of live shopping. Meanwhile, around 38 percent of consumers would like to shop on Singles' Day via live commerce on Douyin, known as Tik Tok internationally.
Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021
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AlixPartners. (October 28, 2021). Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/?__sso_cookie_checker=failed
AlixPartners. "Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021." Chart. October 28, 2021. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/?__sso_cookie_checker=failed
AlixPartners. (2021). Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/?__sso_cookie_checker=failed
AlixPartners. "Most Popular Live Streaming Platforms for Consumers to Shop on Singles' Day among Chinese Consumers as of October 2021." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/?__sso_cookie_checker=failed
AlixPartners, Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021 Statista, https://www.statista.com/statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/?__sso_cookie_checker=failed (last visited January 24, 2025)
Most popular live streaming platforms for consumers to shop on Singles' Day among Chinese consumers as of October 2021 [Graph], AlixPartners, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1275965/china-most-popular-platforms-for-livestreaming-shopping-on-singles-day/?__sso_cookie_checker=failed
