Gen Z: selected social media platforms in the U.S. 2020-2025

Published by S. Dixon, Oct 25, 2022
In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions)

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Release date

March 2022

Region

United States

Survey time period

2020 to 2021

Special properties

individuals born between 1997-2012 who access their account via any device at least once per month

Supplementary notes

*Forecast

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Overview

4

Benchmark

6

Users

8

Content reach

8

Creator economy

6

Influencers

5

Advertising & marketing

6

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