According to a survey about luxury consumption in China between April 2022 and April 2023, luxury consumers who spent on average 50,000 to 300,000 yuan per year made up 54 percent of the total luxury sales. Consumers with high spending power (namely those who spent more than 300,000 yuan a year) accounted for only 11 percent of the total luxury consumers but took up 40 percent of the total luxury sales in China.
Breakdown of total sales of luxury goods in China between April 2022 and April 2023, by annual spending per customer
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Sohu. (July 31, 2023). Breakdown of total sales of luxury goods in China between April 2022 and April 2023, by annual spending per customer [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1276348/china-share-of-luxury-sales-by-consumer-buying-power/?__sso_cookie_checker=failed
Sohu. "Breakdown of total sales of luxury goods in China between April 2022 and April 2023, by annual spending per customer." Chart. July 31, 2023. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1276348/china-share-of-luxury-sales-by-consumer-buying-power/?__sso_cookie_checker=failed
Sohu. (2023). Breakdown of total sales of luxury goods in China between April 2022 and April 2023, by annual spending per customer. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1276348/china-share-of-luxury-sales-by-consumer-buying-power/?__sso_cookie_checker=failed
Sohu. "Breakdown of Total Sales of Luxury Goods in China between April 2022 and April 2023, by Annual Spending per Customer." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1276348/china-share-of-luxury-sales-by-consumer-buying-power/?__sso_cookie_checker=failed
Sohu, Breakdown of total sales of luxury goods in China between April 2022 and April 2023, by annual spending per customer Statista, https://www.statista.com/statistics/1276348/china-share-of-luxury-sales-by-consumer-buying-power/?__sso_cookie_checker=failed (last visited March 16, 2025)
Breakdown of total sales of luxury goods in China between April 2022 and April 2023, by annual spending per customer [Graph], Sohu, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1276348/china-share-of-luxury-sales-by-consumer-buying-power/?__sso_cookie_checker=failed
