Germany: Importance of sustainability for consumers when buying food & drinks in 2021

Share of consumers who view sustainability as particularly important when buying food products or beverages in Germany in 2021

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Release date

November 2021

Region

Germany

Survey time period

February 2021

Number of respondents

1,032 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The original survey question was phrased as follows: "Which of the following criteria are particularly important to you when buying food or drinks?“ Multiple answers were possible.

Generations are defined as follows:
Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

For more on the methodology used, please visit the methodology page for Statista's Global Consumer survey here.

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