UK: Overall & sustainable food & drinks market share by generation 2022

In 2022, millennials in the UK accounted for 23 percent of the overall food and non-alcoholic beverage market. At the same time, the generational share of millennials was seven percent higher for the sustainable food and drinks market.
For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.

Market share of generations in the overall and sustainable food & non-alcoholic beverage market in the United Kingdom in 2022

Characteristic	Generation Z	Millennials	Generation X	Baby boomers	Silent generation	Greatest generation*
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

April 2023

More information

Region

United Kingdom

Survey time period

2022

Method of interview

Online survey

Supplementary notes

* Shares have been rounded, The greatest generation represents less than 0.5 percent and thus its share was rounded to 0 percent.

Generations are defined as follows:
The Greatest Generation: 1901-1927, Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

For more on the methodology used, please visit the methodology page for Statista's Global Consumer survey here.

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