Australia: effective customer distribution channels during lockdowns 2021

A survey of leading retailers in Australia in 2021, 23 percent of the respondents indicated that click and collect was an effective customer distribution channel. Online, delivery partners, and contactless/direct to boot channels also saw high proportion of responses.

Most effective customer distribution channels for retailers during lockdowns in Australia in 2021

Characteristic	Share of respondents
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Release date

September 2021

More information

Region

Australia

Survey time period

2021

Special properties

senior executives of leading retailers

Supplementary notes

The Deloitte Retailers' Christmas Survey is based on a survey of senior executives of leading retailers in the Australian market.

The respondents are executive and senior management from a cross section of retailers inclusive of listed, private and foreign owned businesses.

The selection of participants is intended to provide a representative sample of large and small businesses, with most participants made up of the sub-1000 employee segment.

The geographic reach of participants is distributed between Australia, New Zealand and global retailers.

Source does not provide full methodology.

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