U.S. metaverse in-game media experiences 2021

In 2021, in-gaming experiences of non-gaming activities became increasingly more common as virtual spaces replaced physical gatherings during extended periods of COVID-19 related lockdowns and social distancing. Overall, 65 percent of metaverse participants in the United States had participated in a media experience within video games in the last 12 months and 50 percent of those had been at a live in-game concert.

Share of metaverse participants in the United States who have participated in media experiences within video games in the last 12 months in 2021

Characteristic	Share of metaverse participants
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Release date

October 2021

More information

Region

United States

Survey time period

2021

Number of respondents

4,018 respondents

Age group

18 years and older

Supplementary notes

The source does not provide an exact date of survey.“Metaverse participants” are defined as adults aged 18+ who have engaged in one or more media, social, or economic activities within a video game in the last 12 months.

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