Share of shoppers buying clothes online after store visit in Europe 2021, by country
In a 2021 survey, 30 percent of shoppers in the UK reported buying clothing online as a direct result of their visit to a physical store. France was the second European country included in the survey with the highest percentage of respondents who purchased apparel products after a store visit. It was followed by the Netherlands and Germany, with 23 percent and 22 percent, respectively.