Nordics mobile gaming spend by age 2021

According to a May 2021 survey of users in the Nordic countries, respondents aged between 18 and 29 years were the demographic most inclined to spend more than 100 Swedish kronor (or their equivalent) for mobile in-app game content such as bonus lives or upgrades in almost all the examined countries. Approximately 37 percent of mobile gamers aged under 30 in Sweden reported they would spend more than 100 SEK for mobile games. By comparison, in Finland, the largest demographic group reporting to be inclined to the same level of spending were users aged 60 and above.

Share of internet users in selected Nordic countries spending more than 100 SEK or equivalent on mobile games as of May 2021, by age

Characteristic	18-29	30-39	40-49	50-59	60+
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

July 2021

More information

Region

Denmark, Finland, Norway, Sweden

Survey time period

May 21 to 24, 2021

Age group

18 years and older

Special properties

includes users who would spend more than 100 SEK or equivalent on mobile games

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

According to the source: "There were at least 1,000 respondents from each country."
Original question: "When playing games on your mobile, how much are you prepared to spend on in-app game content, such as bonus lives or upgrades?"

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