E-commerce as share of total apparel sales in Germany 2018-2025
In Germany, online apparel sales substantially increased as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for 38 percent of all apparel sales, about 11 percentage points higher than the previous year. Although a slight decline was expected in 2021 as the country adapted to the new normal, forecasts suggest that the online segment has come to stay and will continue to gain momentum in the years to come.
