Breakdown of pet food sales on Singles' Day China 2023, by e-commerce platform

Published by Statista Research Department, Feb 27, 2024

During China's Singles' Day sales in 2023, Tmall took up around 52 percent of pet food's online sales. Singles' Day is the largest online shopping festival in China, falling on November 11 every year.

Distribution of pet food sales value on Singles' Day in China in 2023, by e-commerce platform

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Release date

November 2023

Region

Asia, China

Survey time period

October 23 to November 11, 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).
The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.

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