Effectiveness of alcohol influencers worldwide 2021
An August 2021 survey of internet users in leading online markets found that 26 percent of adults in Mexico found thought that celebrities, sports stars and influencers are effective at promoting alcoholic drinks. China and the United States of America ranked second, both amounting to a share of 24 percent of respondents each. In comparison, 15 percent of interviewees in Hong Kong found alcohol influencers effective.