In 2023, the most frequently chosen social media platforms by advertisers were Instagram, Facebook, and TikTok. YouTube was chosen by 39.4 percent of advertisers who used influencer marketing.
If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services?
Advertisers who use influencer services in different purchasing models
Supplementary notes
This question was phrased by the source as follows: "Jeśli współpracowałeś z influencerami w ciągu ostatnich 6 miesięcy, to w jakich kanałach komunikacji influencerzy reklamowali Twoje produkty lub usługi?"
The source does not specify the number of respondents.
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Reach a Blogger, & IAB Polska. (August 22, 2023). If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/?__sso_cookie_checker=failed
Reach a Blogger, und IAB Polska. "If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services?." Chart. August 22, 2023. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/?__sso_cookie_checker=failed
Reach a Blogger, IAB Polska. (2023). If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services?. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/?__sso_cookie_checker=failed
Reach a Blogger, and IAB Polska. "If You Have Worked with Influencers in The Last 6 Months, in Which Communication Channels Have They Advertised Your Products or Services?." Statista, Statista Inc., 22 Aug 2023, https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/?__sso_cookie_checker=failed
Reach a Blogger & IAB Polska, If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? Statista, https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/?__sso_cookie_checker=failed (last visited January 23, 2025)
If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? [Graph], Reach a Blogger, & IAB Polska, August 22, 2023. [Online]. Available: https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/?__sso_cookie_checker=failed
