United States: products to buy online on Black Friday or Cyber Monday 2023

For 2023's Black Friday sales event, approximately 78 percent of men in the United States that planned to visit online retailers on Black Friday or Cyber Monday, specifically intended to buy electronics, making it the most popular product category for that gender. Over 60 percent of women also planned to buy consumer electronics that day, but for women, clothing and related accessories were the most popular choice.

What type of purchases do you plan to make online on Black Friday or Cyber Monday?

Characteristic	Male	Female
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Release date

October 2023

More information

Region

United States

Survey time period

October 2023

Number of respondents

1,000+*

Age group

18 years and older

Special properties

consumers planning to shop online on Black Friday or Cyber Monday

Supplementary notes

Multiple answers were possible. This question was phrased by the source as follows: "What type of purchases do you plan to make online for Black Friday and/or Cyber Monday? Select all that apply."

*Response counts: male shoppers = 209, female shoppers = 560, other shoppers = 8.

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