Products consumers plan to buy online on Black Friday in the U.S. 2022, by gender

Published by
Marina Pasquali,
Jan 18, 2023
For 2022's Black Friday sales event, approximately 78 percent of men in the United States that planned to visit online retailers on Black Friday, specifically intended to buy electronics, making it the most popular product category for that gender. Over two-thirds of women also planned to buy consumer electronics that day, but for women, clothing and related accessories were the most popular choice.

What type of purchases do you plan to make online on Black Friday?

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Release date

October 2022

Region

United States

Survey time period

October 7 to 14, 2022

Number of respondents

678 respondents

Age group

18 years and older

Special properties

consumers planning to shop online on Black Friday

Supplementary notes

Multiple answers were possible.

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Holiday season overview

8

Thanksgiving weekend overview

6

Thanksgiving Day

6

Black Friday & Cyber Weekend

7

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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas seasonHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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