Shift in intention to buy apparel online in France 2021, by age group

Published by
Stephanie Chevalier,
Jun 20, 2023
When asked about the change in their online apparel shopping behavior due to the COVID-19 outbreak, 15 percent of French respondents between the ages of 16 and 24 said they had started to shop more online and stated that this change would be permanent. Commonly known as Gen Z, young consumers in this age range showed the most intention to maintain this shopping habit in the future, versus only seven percent of boomers.

Share of shoppers intending to buy more clothing and footwear online on a permanent basis in France in 2021, by generation

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Release date

October 2021

Region

France

Survey time period

August 2021

Number of respondents

1,000 households

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

To the question: "Thinking about the way you shop for clothing and footwear, has this changed since the outbreak of Covid-19?" Response: "Yes – buy more online and this will be permanent change".

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