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Impact of adjacency to news on ad perception in the U.S. 2021, by news genre

Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre

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Release date

November 2021


United States

Survey time period

as of November 2021

Method of interview

Online panel

Supplementary notes

Sample sizes:
entertainment: exposed n=613, control n=613,
sports: exposed n=633, control n=633,
human interest: exposed n=594, control n=594,
race and culture: exposed n=587, control n=587,
politics: exposed n=933, control n=933,
hard news: exposed n=921, control n=921.
The source does not provide a date of survey, the date provided is the release date.

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