Reach of online dating services in Italy 2021, by age
In May 2021, online dating services in Italy were most popular among internet users aged between 25 and 34 years old, with a reach of 11 percent. Users aged between 35 and 44 years old presented the second highest reach, with more than eight percent of users in this group engaging with e-dating apps and websites. In comparison, approximately eight percent of users in Italy aged 45 or above were using online dating in the examined period.