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HBO Max consumption in the U.S. 2021, by frequency

Published by
Julia Stoll,
Feb 4, 2022
According to a survey conducted in the United States in May 2021, 23 percent of HBO Max subscribers watched the streaming service every day. Further one in three respondents used HBO Max several times a week.

HBO Max is an American subscription video-on-demand (SVOD) streaming service owned by AT&T's WarnerMedia. It was launched in May 2020 in the U.S. and as of October 2021, it has been made available in 46 countries. In February 2022, WarnerMedia announced to introduce HBO Max to another 15 European regions on March 8.

Frequency of watching HBO Max in the United States as of May 2021

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Release date

May 2021

Region

United States

Survey time period

May 19 to 22, 2021

Number of respondents

565 respondents

Age group

18 years and older

Special properties

respondents who currently subscribe to HBO Max

Method of interview

Online survey

Supplementary notes

Original question: About how often do you watch the following? HBO Max

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