U.S. adults who have a favorable opinion of TikTok 2021

Published by
Stacy Jo Dixon,
Feb 7, 2023
An online survey conducted in November 2021 found that 21 percent of adults in the United States had a somewhat favorable opinion of the social video app TikTok. Overall, 21 percent of respondents stated that they had a very unfavorable opinion of the app whilst 29 percent said that they didn't know or had no opinion.

Share of adults in the United States who have a favorable opinion of TikTok as of November 2021

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Source

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Release date

November 2021

Region

United States

Survey time period

October 29 to November 1, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: Do you have a favorable or unfavorable opinion of each of the following? TikTok

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Overview

8

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Community guidelines enforcement

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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