According to a 2021 survey, only three percent of B2B buyers in the UK with a budget of between 5,001 and 10,000 British pounds allocated the latter on Amazon's marketplace, while none invested in Amazon Business. In turn, 20 percent of respondents with a budget range between 100,000 and 200,001 British pounds used Amazon Business for company purchases.
Share of B2B buyers allocating budget on Amazon and Amazon Business in the United Kingdom (UK) in 2021, by spending range
among those part of the final product-buying decision-making process for their company
Supplementary notes
* Purchase managers, procurement managers, purchasing clerks, agents, purchaser and C-level executives in the following industries: construction & hardware, food & beverages (groceries), pharma & medical, cosmetics, healthcare & beauty, chemicals & biotech, automotive, electric equipment & consumer electronics, packaging & containers, fashion & apparel, media, cosmetics, farming & fishery, furniture and luxury goods
Spending range refers to the total spending budget of the company.
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Wunderman Thompson. (September 23, 2021). Share of B2B buyers allocating budget on Amazon and Amazon Business in the United Kingdom (UK) in 2021, by spending range [Graph]. In Statista. Retrieved January 18, 2022, from https://www.statista.com/statistics/1278809/b2b-spending-on-amazon-united-kingdom/
Wunderman Thompson. "Share of B2B buyers allocating budget on Amazon and Amazon Business in the United Kingdom (UK) in 2021, by spending range." Chart. September 23, 2021. Statista. Accessed January 18, 2022. https://www.statista.com/statistics/1278809/b2b-spending-on-amazon-united-kingdom/
Wunderman Thompson. (2021). Share of B2B buyers allocating budget on Amazon and Amazon Business in the United Kingdom (UK) in 2021, by spending range. Statista. Statista Inc.. Accessed: January 18, 2022. https://www.statista.com/statistics/1278809/b2b-spending-on-amazon-united-kingdom/
Wunderman Thompson. "Share of B2b Buyers Allocating Budget on Amazon and Amazon Business in The United Kingdom (Uk) in 2021, by Spending Range." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1278809/b2b-spending-on-amazon-united-kingdom/
Wunderman Thompson, Share of B2B buyers allocating budget on Amazon and Amazon Business in the United Kingdom (UK) in 2021, by spending range Statista, https://www.statista.com/statistics/1278809/b2b-spending-on-amazon-united-kingdom/ (last visited January 18, 2022)
