Social apps uninstall rate worldwide 2020

In October 2020, mobile social apps in Brazil saw an uninstall rate of approximately 70 percent within 30 days after an organic install. Social media apps presented low stickiness also in India, with a 71 percent uninstall rate after non-organic downloads. By comparison, users in the United Kingdom had a lower mobile social media usage churn, with a 45 percent uninstall rate within 30 days after an organic download.

Average uninstall rate of social media apps in selected countries in October 2020

Characteristic	Organic	Non-organic
Brazil	67%	-
Indonesia	64%	-
India	62%	71%
Egypt	61%	-
Germany	58%	-
Saudi Arabia	55%	-
United States	48%	53%
United Kingdom	45%	-

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Release date

January 2021

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Region

Worldwide

Survey time period

October 2020

Supplementary notes

Non-organic uninstall data only available for select markets.
According to the source: "The uninstall rate was calculated by dividing the number of uninstalls within 30 days of downloading an app by the total number of installs."
"Within 30 days of an install; the numbers represent the average per app; only segments with sufficient scale were displayed."

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