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Share of generations shopping for others on Black Friday in the Netherlands 2021

Published by
D. Tighe,
Nov 17, 2022
For 2021's Black Friday shopping sales event, approximately four in five Gen Z consumers in the Netherlands were planning to buy items for other people. Only about half of Baby Boomers, on the other hand, intended to do the same that year.

Share of shoppers that will buy for others during Black Friday in the Netherlands in 2021, by generation

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Release date

November 2021

Region

Netherlands

Survey time period

October and November 2021

Number of respondents

Over 11,000*

Supplementary notes

* The sample size includes a minimum of 1,000 respondents for each of the 11 markets analyzed (the US, UK, Australia, Germany, Austria, France, Belgium, the Netherlands, Sweden, Norway and Finland).

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