The majority of Japanese consumers have bought goods online before as revealed in a survey conducted in September 2021. While almost 90 percent of experienced online shoppers intended to continue using online shopping services, about 6.6 percent of inexperienced respondents did not intend to try online purchases.
Share of consumers who have shopped online in Japan as of September 2021
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Planet, Inc.. (October 25, 2021). Share of consumers who have shopped online in Japan as of September 2021 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1280052/japan-online-shopping-familiarity/
Planet, Inc.. "Share of consumers who have shopped online in Japan as of September 2021." Chart. October 25, 2021. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1280052/japan-online-shopping-familiarity/
Planet, Inc.. (2021). Share of consumers who have shopped online in Japan as of September 2021. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1280052/japan-online-shopping-familiarity/
Planet, Inc.. "Share of Consumers Who Have Shopped Online in Japan as of September 2021." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/1280052/japan-online-shopping-familiarity/
Planet, Inc., Share of consumers who have shopped online in Japan as of September 2021 Statista, https://www.statista.com/statistics/1280052/japan-online-shopping-familiarity/ (last visited April 19, 2024)
Share of consumers who have shopped online in Japan as of September 2021 [Graph], Planet, Inc., October 25, 2021. [Online]. Available: https://www.statista.com/statistics/1280052/japan-online-shopping-familiarity/