Shopping channels consumers planned to use on Black Friday in France 2021, by gender
In a survey conducted in France in 2021, more than half (53 percent) of male-identified consumers with plans to shop on Black Friday stated their intention to carry out this activity exclusively online, compared to 44 percent of women. Both hybrid (i.e. online and in-store) and in-store-only shopping were more popular among female than male shoppers.
