According to a report conducted by Decision Lab in Vietnam in 2021, advertisements with in-game prizes and with videos attracted the most interaction from esports audience, according to respectively 49 percent and 40 percent of respondents. On the other hand, only 14 percent of esports players did not interact with advertisements.
Interaction with advertisements among esports audience in Vietnam as of October 2021
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Decision Lab. (October 21, 2021). Interaction with advertisements among esports audience in Vietnam as of October 2021 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/?__sso_cookie_checker=failed
Decision Lab. "Interaction with advertisements among esports audience in Vietnam as of October 2021." Chart. October 21, 2021. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/?__sso_cookie_checker=failed
Decision Lab. (2021). Interaction with advertisements among esports audience in Vietnam as of October 2021. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/?__sso_cookie_checker=failed
Decision Lab. "Interaction with Advertisements among Esports Audience in Vietnam as of October 2021." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/?__sso_cookie_checker=failed
Decision Lab, Interaction with advertisements among esports audience in Vietnam as of October 2021 Statista, https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/?__sso_cookie_checker=failed (last visited January 20, 2025)
Interaction with advertisements among esports audience in Vietnam as of October 2021 [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280384/vietnam-interaction-with-ads-when-playing-and-watching-esports/?__sso_cookie_checker=failed
