Purchase channels for Christmas decorations 2023 | Statista

This statistic shows results of a Consumer Insights survey, conducted in October 2023. Consumers were asked where they buy Christmas decorations this year. During the survey, 34 percent of U.S. respondents said that they buy Christmas decorations in online stores.

Purchase channels for Christmas decorations in the U.S., UK, and Germany in 2023

Characteristic	Germany	UK	U.S.
Department stores	25%	29%	37%
Discount stores	25%	32%	36%
Online stores	38%	30%	34%
Decoration stores	28%	20%	23%
Christmas markets	31%	28%	18%
Flea markets	9%	6%	12%
Hardware stores	20%	9%	12%
Drugstores	20%	5%	9%
Flower stores	11%	7%	8%
Furniture store	8%	7%	6%
Other	4%	5%	5%
Don't know	4%	6%	6%
I don't buy decoration	18%	16%	12%

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Release date

December 2022

More information

Region

Germany, United Kingdom, United States

Survey time period

October 2023

Number of respondents

961 - 968 respondents per country

Age group

18 years and older

Special properties

online population, respondents who decorate for Christmas

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Where do you buy your Christmas decorations this year?"

Multiple answers were possible.

Citation formats

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