Japan: awareness of FemTech products among women

The survey conducted in September 2021 revealed that female respondents in Japan were most aware of the female technology (FemTech) services and products related to menstruation. Around 22 percent of the surveyed women, on the other hand, stated that they did not know any of the FemTech products.

Most commonly known female care and female technology (FemTech) products among women in Japan as of September 2021

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Release date

October 2021

More information

Region

Japan

Survey time period

September 2021

Number of respondents

10,252 respondents

Age group

20-69 years

Special properties

among female respondents; multiple answers possible

Method of interview

Online survey

Supplementary notes

*Folic acid, mineral, vitamins, etc.
**Such as for ovulation management and external fertilization support.
***Soybean isoflavone/equol, black cohosh, vitamins, etc.
****Such as for PMS, menstrual pain, and hormone related problems.

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