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Increase in media consumption 2021, by activity

Change in media consumption reported by consumers across India in 2021, by activity

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Source

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Release date

February 2022

Region

India

Survey time period

October 2021

Age group

18 years and older

Special properties

consumers in urban India

Method of interview

Online survey

Supplementary notes

Survey question: In the last 12 months, have you done more, less, or about the same of the following? And, In the next 12 months, do you think you are likely to do more, less, or about the same of the following?
Note: numbers show % of urban Indians who increased their consumption in last 12 months and the % of people who are planning to increase consumption in next 12 months.

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Statistics on " Streaming industry in India "

Statistics on Streaming industry in India

Global outlook

6

Indian streaming industry

6

Video OTT

6

Audio OTT

7

Gaming and live streaming

6

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