India: change in media consumption by activity 2021

A survey on media consumption in India in 2021 revealed that 70 percent of consumers had increased their frequency of visiting websites and apps over the past year, and another 63 percent expected to increase this form of media consumption over the next 12 months. It was also worth noting that listening to podcasts would rise in the year to follow, with 33 percent respondents indicating their intention to increasingly do so.

Change in media consumption reported by consumers across India in 2021, by activity

Characteristic	Increased consumption in past 12 months	Intend to increase consumption in next 12 months
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Release date

February 2022

More information

Region

India

Survey time period

October 2021

Age group

18 years and older

Special properties

consumers in urban India

Method of interview

Online survey

Supplementary notes

Survey question: In the last 12 months, have you done more, less, or about the same of the following? And, In the next 12 months, do you think you are likely to do more, less, or about the same of the following?
Note: numbers show % of urban Indians who increased their consumption in last 12 months and the % of people who are planning to increase consumption in next 12 months.

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