Vietnam: reasons against ordering from virtual restaurant and cloud kitchen 2021

According to a survey on food services and cloud kitchen conducted by Rakuten Insight in August 2021, approximately 59 percent of respondents in Vietnam did not order from virtual restaurant and cloud kitchen services primarily because they were not aware of these services. Another common reason was that Vietnamese consumers had never heard of these businesses and would not want to risk trying something new.

Leading reasons for not ordering from restaurant and cloud kitchen services among consumers in Vietnam as of August 2021

Characteristic	Share of respondents
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Release date

November 2021

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Region

Vietnam

Survey time period

September 12 to 30, 2021

Number of respondents

1,556 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ordered food from a virtual restaurant or cloud kitchen-only business? (i.e. the business does not have a dine-in space and only operates through food delivery apps and cooks its food in a cloud kitchen space) If no, why did you not order food from such a business? (choose up to 3 answers that apply)"

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