China: reasons for ordering from virtual restaurants 2021

According to a survey on food services and cloud kitchen conducted by Rakuten Insight on August 2021, approximately 59 percent of respondents in China stated that they ordered food from a virtual restaurant or cloud kitchen-only business because the menu on offer sounded and looked delicious. In contrast, about 14 percent of respondents said that they ordered from such businesses because of faster delivery time compared to other restaurants.

Leading reasons to order food from a virtual restaurant or cloud kitchen-only business in China as of August 2021

Characteristic	Share of respondents
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Release date

November 2021

More information

Region

China

Survey time period

August 12 to 30, 2021

Number of respondents

1,988 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Have you ordered food from a virtual restaurant or cloud kitchen-only business?
If yes, why did you order from the business? (choose up to 3 answers that apply)

Figures have been rounded.

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