According to the results of a survey conducted in the first quarter of 2024 among affluent and high net worth individuals, more than half of luxury shoppers aged between 18 and 39 in North America have made multiple purchases of luxury jewelry (excluding watches) in the past year. This share was lower among consumers aged 40 and above.
Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America in the 1st quarter 2024, by age group
Age group
Multiple purchases
Single purchase
No purchases
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The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
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Altiant. (April 1, 2024). Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America in the 1st quarter 2024, by age group [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1281162/luxury-jewelry-purchasing-frequency-by-age-north-america/
Altiant. "Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America in the 1st quarter 2024, by age group." Chart. April 1, 2024. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1281162/luxury-jewelry-purchasing-frequency-by-age-north-america/
Altiant. (2024). Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America in the 1st quarter 2024, by age group. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1281162/luxury-jewelry-purchasing-frequency-by-age-north-america/
Altiant. "Frequency of Luxury Jewelry Purchases (excluding Watches) among Affluent Consumers in North America in The 1st Quarter 2024, by Age Group." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281162/luxury-jewelry-purchasing-frequency-by-age-north-america/
Altiant, Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America in the 1st quarter 2024, by age group Statista, https://www.statista.com/statistics/1281162/luxury-jewelry-purchasing-frequency-by-age-north-america/ (last visited September 10, 2024)
Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America in the 1st quarter 2024, by age group [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281162/luxury-jewelry-purchasing-frequency-by-age-north-america/
