China: reasons for positive virtual restaurant experience 2021

According to a survey on food services and cloud kitchen conducted by Rakuten Insight in August 2021, approximately 62 percent of respondents in China stated that the faster delivery time contributed to their positive experience of ordering food from a virtual restaurant or cloud kitchen. Additionally, about 51 percent of respondents had a positive or quite positive ordering experience because of the food quality.

Factors contributing to a positive experience of ordering food from a virtual restaurant or cloud kitchen in China as of August 2021

Characteristic	Share of respondents
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Release date

November 2021

More information

Region

China

Survey time period

August 12 to 30, 2021

Number of respondents

927 respondents

Age group

16 years and older

Special properties

among respondents who had a positive experience ordering from a virtual restaurant

Method of interview

Online survey

Supplementary notes

Original question: "What was positive about your (virtual restaurant/cloud kitchen) experience? (choose up to 3 answers that apply)"

Figures have been rounded.

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