According to a survey on food services and cloud kitchen conducted by Rakuten Insight in August 2021, approximately 62 percent of respondents in China stated that the faster delivery time contributed to their positive experience of ordering food from a virtual restaurant or cloud kitchen. Additionally, about 51 percent of respondents had a positive or quite positive ordering experience because of the food quality.
Factors contributing to a positive experience of ordering food from a virtual restaurant or cloud kitchen in China as of August 2021
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Rakuten Insight. (November 24, 2021). Factors contributing to a positive experience of ordering food from a virtual restaurant or cloud kitchen in China as of August 2021 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1281334/china-reasons-for-positive-virtual-restaurant-experience/?__sso_cookie_checker=failed
Rakuten Insight. "Factors contributing to a positive experience of ordering food from a virtual restaurant or cloud kitchen in China as of August 2021." Chart. November 24, 2021. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1281334/china-reasons-for-positive-virtual-restaurant-experience/?__sso_cookie_checker=failed
Rakuten Insight. (2021). Factors contributing to a positive experience of ordering food from a virtual restaurant or cloud kitchen in China as of August 2021. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1281334/china-reasons-for-positive-virtual-restaurant-experience/?__sso_cookie_checker=failed
Rakuten Insight. "Factors Contributing to a Positive Experience of Ordering Food from a Virtual Restaurant or Cloud Kitchen in China as of August 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1281334/china-reasons-for-positive-virtual-restaurant-experience/?__sso_cookie_checker=failed
Rakuten Insight, Factors contributing to a positive experience of ordering food from a virtual restaurant or cloud kitchen in China as of August 2021 Statista, https://www.statista.com/statistics/1281334/china-reasons-for-positive-virtual-restaurant-experience/?__sso_cookie_checker=failed (last visited March 16, 2025)
Factors contributing to a positive experience of ordering food from a virtual restaurant or cloud kitchen in China as of August 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1281334/china-reasons-for-positive-virtual-restaurant-experience/?__sso_cookie_checker=failed