Canada: consumer perspective of natural and organic food and drink 2021
Organic and natural products are popular among many shoppers, but not all consumers see the difference between organic or natural and mainstream products. A 2021 survey of Canadian consumers showed that 18 percent believe that organic or natural food and drink is a gimmick and that they do not differ anyway from mainstream products. 38 percent of consumer do report believing that natural and organic products are healthier than mainstream products, though.
