E-commerce revenue growth in Germany 2021, by business model
With an over 21 percent growth rate, multichannel e-commerce was the fastest-growing online sales business type in Germany between the third quarter of 2020 and the third quarter of 2021. Direct-to-consumer (D2C) followed closely, with e-commerce revenue growing by 20.5 percent during the same period. Of all the e-commerce business types, only teleshopping registered a decrease in the German market, at almost -23 percent.