App downloads of main food subscription box providers in the U.S. 2019-2021

Published by Lynn Beyrouthy, Mar 4, 2024
From 2019 to 2021, HelloFresh's app accumulated more than 6.5 million downloads in the United States. With almost 2.4 million downloads in 2021, this year was the most successful to date in terms of app demand for the Berlin-based meal kit provider. Blue Apron, in turn, registered 1.4 million app downloads between 2019 and 2021, with a slight decrease over the past year.

Number of downloads of leading food subscription box apps in the United States from 2019 to 2021 (in millions)

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Release date

December 2021

Region

United States

Survey time period

2019 to 2021

Special properties

in all devices

Supplementary notes

* As of December 14, 2021.
Figures were rounded.

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Statistics on " Meal kits in the U.S. "

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Market overview

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Consumer preference

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Key players: HelloFresh

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Key players: Blue Apron

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COVID-19 impact

6

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Topics

Meal kits in the U.S.Supermarkets in the U.S.Online grocery shopping in the United StatesOnline grocery shopping behaviorCoronavirus (COVID-19): impact on e-commerce in the U.S.
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