India: willingness to spend on organic food by age 2023

In a survey conducted by Rakuten Insight in September 2023, about 35 of respondents between ages 16 and 24 years were willing to pay the same price for organic food products as conventionally grown food products. Comparatively, 27 percent of respondents over 55 years of age were willing to pay the same price as conventionally grown food products.

Willingness to pay for organic food products among consumers in India as of September 2023, by age

Characteristic	16 to 24 years	25 to 34 years	35 to 44 years	45 to 54 years	55+ years
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Release date

October 2023

More information

Region

India

Survey time period

September 7 to 30, 2023

Number of respondents

35,064 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

According to the source, the original survey question was "How much would you be willing to pay for organic food?".

The survey was conducted among:
15,504 respondents aged 16 to 24 years old,
11,554 respondents aged 25 to 34 years old,
5,213 respondents aged 35 to 44 years old,
1,817 respondents aged 45 to 54 years,
976 respondents aged 55 years and above.

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