Consumers noticing inclusive ads at time of purchase consideration 2021, by age
According to a survey carried out in April 2021 among consumers worldwide, 35 percent of respondents aged between 18 and 25 said they took notice of inclusive auto ads at the time of purchase consideration. Representative travel ads were noticed by 32 percent of consumers aged 18-25, while 23 percent took notice of inclusive banking ads. Consumers aged 46 and older generally paid less attention to representative ads than their younger counterparts, across all surveyed sectors.
