World: online and offline shopping habits for household goods 2022

In 2022, only about a fifth of consumers around the world more commonly purchased household goods and supplies via online channels compared to offline channels. About half of the survey's respondents said they typically bought such items in physical stores.

Share of consumers who typically shop for household products and supplies online versus offline worldwide in 2022

Characteristic	Share of respondents
-	-
-	-
-	-

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Release date

March 2022

More information

Region

Worldwide

Survey time period

February 4 to 10, 2022

Number of respondents

11,002*

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level."

Percentage points not adding up to a total of 100 percent are likely due to rounding.

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