Purchase channels preferences among B2B buyers 2021

Published by Daniela Coppola, Jan 12, 2022
Half of business-to-business (B2B) frequent buyers placed their orders on e-commerce platforms, a survey from 2021 revealed. Among B2B buyers, 45 percent emailed their order, and 36 percent made a phone call. Meanwhile, roughly one-quarter of respondents opted for an online marketplace.

Most used purchase channels among B2B buyers worldwide in 2021

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Release date

November 2021

Region

Worldwide

Survey time period

August 2021

Number of respondents

1,200 B2B buyers

Method of interview

Online survey

Supplementary notes

Survey conducted across the following countries: U.S., Germany, UK, Ireland, Spain, Netherlands, Mexico, and Belgium
To the question:"Which channels do you use most frequently for placing orders?"
Respondents could select up to three channels.

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