In 2023, video ads accounted for 29 percent of programmatic advertising spending in France. Other display formats took 49 percent of the total. Native ads were responsible for the 18 percent. Audio ads accounted for four percent of ad investments.
Distribution of programmatic advertising spending in France in 2020 to 2023, by format
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The Media Leader. (February 7, 2024). Distribution of programmatic advertising spending in France in 2020 to 2023, by format [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/?__sso_cookie_checker=failed
The Media Leader. "Distribution of programmatic advertising spending in France in 2020 to 2023, by format." Chart. February 7, 2024. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/?__sso_cookie_checker=failed
The Media Leader. (2024). Distribution of programmatic advertising spending in France in 2020 to 2023, by format. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/?__sso_cookie_checker=failed
The Media Leader. "Distribution of Programmatic Advertising Spending in France in 2020 to 2023, by Format." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/?__sso_cookie_checker=failed
The Media Leader, Distribution of programmatic advertising spending in France in 2020 to 2023, by format Statista, https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/?__sso_cookie_checker=failed (last visited January 26, 2025)
Distribution of programmatic advertising spending in France in 2020 to 2023, by format [Graph], The Media Leader, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1283412/programmatic-ad-spend-format-france/?__sso_cookie_checker=failed
