According to a June 2022 survey in Australia, online retail purchases were more prevalent among online shoppers under 50, with 86 percent of respondents aged 30-39 purchasing non-grocery products online every month. The source also revealed the same pattern among consumers buying groceries online. In general, 74 percent of online shoppers made monthly online non-grocery purchases, whereas 50 percent grocery shopped online on a monthly basis.
Share of people who make purchases online in Australia in 2022, by age and product type
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IAB Australia. (August 3, 2022). Share of people who make purchases online in Australia in 2022, by age and product type [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
IAB Australia. "Share of people who make purchases online in Australia in 2022, by age and product type." Chart. August 3, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
IAB Australia. (2022). Share of people who make purchases online in Australia in 2022, by age and product type. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
IAB Australia. "Share of People Who Make Purchases Online in Australia in 2022, by Age and Product Type." Statista, Statista Inc., 3 Aug 2022, https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
IAB Australia, Share of people who make purchases online in Australia in 2022, by age and product type Statista, https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/ (last visited April 19, 2024)
Share of people who make purchases online in Australia in 2022, by age and product type [Graph], IAB Australia, August 3, 2022. [Online]. Available: https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/