Tech seen as important to martech stack in the U.S. 2021

Published by
Valentina Dencheva,
Nov 30, 2023
According to a 2021 survey of marketing technology decision makers in the United States, it was found that 68 percent of respondents considered customer data platforms (CDPs) as a crucial technology that should be a part of a martech stack. Further 54 percent of respondents thought that customer journey analytics was fundamental to a martech stack.

Leading technologies considered fundamental to the marketing technology (martech) stack in the United States as of September 2021

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Release date

September 2021

Region

United States

Survey time period

September 2021*

Number of respondents

427 respondents

Special properties

among martech decision makers

Supplementary notes

* The source did not provide a survey dat; the date used is a release date.

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Statistics on " Marketing technology implementation in the U.S. "

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