Number of direct brands purchased by online shoppers Australia 2022
A survey conducted in August 2022 revealed that around two thirds of surveyed Australian online shoppers purchased more than one direct brand in the last 12 months, including 12 percent of shoppers purchasing at least four different direct brands. According to the source, a direct brand is a brand that sells good entirely or primarily through digital channels owned and operated by this brand and must meet certain criteria to be considered 'direct to customer'.
